At the same time opioid deaths continue to rise with 1,005 deaths from prescription and illegal opiates in the first nine months of 2016 along with an estimated 392 to 470 deaths e over the last quarter, according to a recent report from the Massachusetts Department of Public Health. view publisher siteWhile statistics show the grim tide has yet to ebb, state and local officials say they now have the tools to fight the epidemic, specifically limits on opiate prescriptions, education programs to encourage patients to only partially fill opioid prescriptions and oversight of the Massachusetts Prescription Awareness Tool the state’s new prescription monitoring system. As of Oct. 15, clinicians were required to go online to check a patient’s prescription history before prescribing Schedule II or III narcotics — painkillers such as Vicodin, OxyContin and fentanyl. The public health department said the system currently has over 50,000 registered prescribers and their delegates, such as physician assistants. The online tool has seen a surge of use, rising from 10,000 searches per weekday four days before the requirement kicked in to 24,000 searches per weekday by last week. “This tool allows prescribers, at their fingertips in a clinical situation, (to) have a tool that helps them in their clinical judgment balance the potential need for pain control and the potential for substance misuse,” Bharel said. The section of the law that requires schools to screen students for substance abuse, and include opiate education in their curriculum is also moving forward. Framingham Public Schools Athletic Director Paul Spear oversees the staff educating student-athletes on the dangers of opiates. find“You see a lot of stories about the kids who start out with a sports injury and they are taking some kind of painkiller. Eventually, it leads down the road to addiction, and that’s what we are trying to get people aware of and prevent people from putting themselves in the position where these things become harmful,” Spear said.
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3, 2017 /PRNewswire/ — Equinox, the high-performance lifestyle leader, today unveiled its 2017 advertising campaign, re-envisioning the theme of “Commit to Something” as an intimate, provocative and deeply moving exploration of personal identity. A series of seven images shot by world-renowned fashion photographer Steven Klein, the campaign confronts current cultural issues and asserts that commitment has the power to define who we are in the deepest sense. Equinox’s Commit to Something campaign tackles topics rarely addressed in advertising, including a woman’s decision to embrace a new perspective on beauty after a double mastectomy; and the cultivation of cannabis. “This year’s campaign revolves around the notion that what you commit to is who you are, so we’re daring viewers to take stance and look inward, even if doing so makes you a little bit uncomfortable,” said Carlos Becil, Executive Vice President and Chief Marketing Officer, Equinox. “We’re in the business of changing lives at Equinox, so we’ve learned firsthand that going ‘all in’ on anythingwhether it be a workout, a cause or yourselfwill undoubtedly get you one step closer to finding out who you really are.” Equinox reprised the theme of commitment to provide a more personal take on a concept already central to its mission. A brand that empowers members to discover their maximum potential, Equinox’s 2017 campaign similarly challenges viewers to take action and celebrate dedicationwithin themselves and others. “I view my work through the eyes of a photojournalist, as I draw influence from what’s going on outside my door every day. This approach lends itself naturally to this year’s Equinox campaign, where we’re using imagery to tell highly personal stories and inspire conversation about important issues,” said fashion photographerSteven Klein, who is shooting with Equinox for a second consecutive year. Klein’s work has appeared inVogue, WandInterviewmagazines, and his past subjects include Brad Pitt,Madonna and Kate Moss, among others. Each image was conceived as a commentary on dedication and personal identity, but Klein was most moved by his work with Samantha Paige, who authentically represents survival and self-commitment. Her journey, which began with thyroid cancer and a BRCA-1 gene mutation diagnosis, culminates with her proudly exposing her bare chest in this year’s campaign. Other highlights include an aristocratic woman tending to a greenhouse full of cannabis plants (portrayed by Jessica Stam); a man, obsessed with his own beauty, directing a staff that carefully grooms every part of his body (portrayed by Brian Shimansky). “It’s certainly no secret that Steven is a fearless creative with a strong point of view on social issues, so we very much wanted to continue telling the commitment narrative through his lens,” said Elizabeth Nolan, Equinox Executive Creative Director. “This year’s imagery goes even deeper to showcase his greatest strengths as a storyteller, collaborator and cultural steward.” Beginning onJanuary 3, Equinox will showcase the campaign across social media using the hashtag #committosomething. The ads will also be displayed in Equinox locations throughoutthe luxury leader’s 86 global locations. Visit www.equinox.com for more on this year’s images. About Equinox Equinox operates 86 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars.Launching in 2019, Equinox Hotels will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences andunparalleledservices to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. IT’S NOT FITNESS.
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